Dr. med. Alice Martin

Dr. med. Alice Martin


"My mission: Better care through digitization — education for all."

Together, we can make quality medicine accessible to everyone, anytime and anywhere.

Doing good, helping people, healing people — that's why I studied medicine.
During my specialist training at Düsseldorf University Hospital, I met the aspiring dermatologist Dr. med. Estefanía Lang. We were immediately united by a great deal, but in particular by a common vision: to digitize medicine!
Where do you start there? On the one hand, by improving doctors' education and training opportunities. We founded medi-login — an academy for aesthetic medicine and dermatology.
During my studies and my specialist training, I repeatedly received pictures of skin changes from relatives and acquaintances who wanted to hear my assessment — a diagnosis via app. This shows a need from patients: easy, digital access to the dermatologist without waiting weeks.
This gave rise to the next vision: In 2019, I founded online dermatology practice dermanostic together with Estefanía, my husband Ole and her husband Patrick. With this telemedicine application, we want to drive digitization in healthcare and help shape tomorrow's medicine. Through our app, we make dermatologist treatments barrier-free and independent of time and location.
As COO, I am primarily responsible for patient communication, marketing and PR. I share the story and benefits of telemedicine — both via social media and on stages and events.

Book authorship

Naturally Free from Acne Example imageBuch

Naturally Free from Acne

The most effective methods to successfully treat pimples, inflammations and other impurities — for pure and healthy skin, E. Lang — A. Martin May 2022

Smart medicine Example imageBuch

Smart medicine

Analog and digital from A to Z, D. Matusiewicz, A. Martin, October 2022

Alles klar beim Haar? Example imageBuch

Alles klar beim Haar?

The most important facts about growth, health and care. , A. Martin - Lucia Schmidt, September 2023

Awards and corporate prizes


Human Centered AI Network

Pharma-Award: Die goldene Tablette

Telekom Digital X-Startup-Preis

Digital Female Leader Award 2022, in der Rubrik „Digital Health“


German Medical Award

Gründerpreis NRW

Deutscher Exzellenzpreis

Vordenker Jahrgang 2021" – Krise als Chance: Wer in der Pandemie die Transformation vorangetrieben hat (ausgetragen vom Handelsblatt und der Boston Consulting Group)


Avoxa Apothekenpreis

NRW Wirtschaft im Wandel

Handelsblatt WECONOMY

Advisory Board

  • Fachbeirat Hauptstadtkongress Lab
  • Digitale Transformation in Medizin und Gesundheitswirtschaft